The brand strategy was simple – don’t play in the hotel category. Instead, we created a new category, a space between Airbnb and hotels. Take all the comforts and flexibility of your home, plus the best bits of a hotel, and you get the world’s first Hometel. Forget fixed check-out times, room service that arrives an hour late, over-priced minibars, and missing the last breakfast sitting. This is your room2 do whatever you want, whenever you want.
Now in Southampton, Chiswick and Belfast this is hybrid hotel, residential brand is growing fast.
Brand strategy | Brand and operational guest journey | Service Standards |
Staff behaviours and initiatives | Brand handbook | Workshop facilitation